{"product_id":"imperial-ecodriver-4","title":"IMPERIAL ECODRIVER 4","description":"\u003cp\u003e\u003cstrong\u003eDependable daily grip at a sensible price, for hatchbacks, compacts and light family cars.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Imperial Ecodriver 4 is a touring tyre for everyday passenger cars, made for drivers who appreciate good quality but want to keep costs sensible. It is built for typical NZ conditions where heavy rain can arrive without warning: the asymmetric tread splits the job, with the inner side draining water and the outer side keeping the car on track through dynamic cornering.\u003c\/p\u003e\n\n\u003cp\u003eA silica compound lowers rolling resistance for better fuel economy while improving wet traction, and an abrasion-resistant blend keeps its qualities throughout a long service life.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAsymmetric Two-Zone Tread\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\t\u003cp\u003eInner side drains water efficiently; outer side holds the car on track during dynamic cornering.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\u003cp\u003eThree circumferential grooves improve wet traction and shorten wet braking distances.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\u003cp\u003eNumerous sipes and transverse grooves dry the contact patch quickly and minimise the risk of aquaplaning.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSilica Compound\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\t\u003cp\u003eSilica-rich compound reduces rolling resistance and improves wet traction.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\u003cp\u003eAbrasion-resistant blend retains its best qualities over a long service life.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuiet and Long Wearing\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\t\u003cp\u003eShoulder block design minimises noise.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\u003cp\u003eOutside shoulder reinforcement effectively prevents abnormal wear.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"IMPERIAL","offers":[{"title":"IMPERIAL ECODRIVER 4 155\/80R12 77T [AS]","offer_id":47923738706051,"sku":"Z1215580209","price":99.0,"currency_code":"NZD","in_stock":true},{"title":"MINERVA 209 (ECODRIVER 4) 155\/80R12 77T [AS]*","offer_id":47923738738819,"sku":"Z1215580209M","price":89.0,"currency_code":"NZD","in_stock":true},{"title":"IMPERIAL ECODRIVER 4 155\/70R13 75T [AS]*","offer_id":47923738771587,"sku":"Z1315570209","price":85.0,"currency_code":"NZD","in_stock":true},{"title":"IMPERIAL ECODRIVER 4 165\/65R13 77T [AS]","offer_id":47923738804355,"sku":"Z1316565209","price":85.0,"currency_code":"NZD","in_stock":true},{"title":"IMPERIAL ECODRIVER 4 165\/70R13 79T [AS]","offer_id":47923738837123,"sku":"Z1316570209","price":89.0,"currency_code":"NZD","in_stock":true},{"title":"IMPERIAL ECODRIVER 4 165\/80R13 83T 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